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dustin hinz

global marketing leader | visual storyteller

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Ball Family Reserve

Ball Family Reserve is Ernie Ball Music Man’s high-end guitar line, offering limited-edition versions of the brand’s sought after models.

The brand mark, BFR, which had been previously used throughout the years to identify higher-end or special versions of a range of different models. During the reimagining of the brand, we repositioned BFR as a stand-alone product vertical to consumers and retail partners.

The design language featured the guitars in ultra-premium locations including the Sunset Marquis in Hollywood, and villas in Beverly Hills, the photography highlighted the impeccable craftsmanship and details of each instrument.

Sales totaled over $10MM and led to an increase in Music Man’s brand perception as one of the world’s premier guitar builders via placements with top media outlets.

See the entire collection here.

Ball Family Reserve Homepage
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