A campaign and film created to launch Firestone Walker’s sustainability effort - Brewing for Tomorrow.

California’s Central Coast has been Firestone’s home for generations—David Walker and Adam Firestone have an affection for this place and feel an obligation to treat it as well as they possibly can. This means being relentlessly resourceful to conserve water, energy, and materials. Firestone believes that their pursuit of the perfect beer must be underscored by a passion for minimizing their environmental impacts.

Firestone Walker’s clean energy efforts prevent more than 3,000 metric tons of carbon from entering our skies each year. They are also eliminating waster wherever they can including feeding more than 18 million pounds of spent grains to local livestock. And they’re saving more than 40 million gallons of water annually through recycling and conservation efforts.

Produced by: Dustin Hinz

Written By: Dustin Hinz, Sean Weir, Drew Barefoot and Ben Potter

Directed By: Ben Potter (CANA Films)

Edited By: Drew Barefoot (CANA Films)