Firestone Walker’s Brewmaster’s Collective is the first-ever beer club for the iconic California brewer. Featuring 27 beers, we worked with the brewmaster Matt Brynidlson to craft 14 world exclusives for the program, as well as offer virtual tastings with each of the 8 collections, along with a robust offering of benefits for the limited membership group of 1,000.

The creative for the project delivered on the hyper premium nature of the program included high-quality photography, video and beer labels.

Design: Matt Beck

Photography: Julian Peck

Label Design: Andrew Wickstrom

Copywriting: Sean Weir

Video: Lee Diskin