When I joined Firestone Walker in July of 2019, one of the first projects was bringing their latest innovation Flyjack to life. Starting with new can designs, I rolled up my sleeves and got to work with the design and marketing teams to shape a comprehensive 360 effort encompassing product, packaging, and promotion.

Teaming with acclaimed photographer and filmmaker Dylan Gordon, we developed a storyline that exemplified Firestone’s roots as a California beer company brought to life by brewers, founders, and a team that sought the most of life, and is crafted to adventure.