One of the first goals after joining the Ernie Ball family was to re-builid the web platforms in a format that was responsive, customizable and global. Working closely with our in-house team and partners at ANML, we completely re-built the platform from the ground up including a custom CMS, store front, e-commerce back-end and global formats that were easily translated and managed by global offices.

Role: Executive Vice President Global Marketing // Creative Director