Guitar Center’s monthly direct mail strategy was built around three (3) monthly magazines/catalogs across the Guitar, Tech and Drum verticals. The catalog mailed to more than 800,000 customers each month, making it the largest music publication in the world.

Each month the magazines featured a cover artists, interview and companion film piece. Over the lifespan of the magazine more than 100 cover features were completed with many of the world’s largest artists including Eric Clapton, Alicia Keys, Linkin Park, Lenny Kravitz, KISS, Green Day, Brian Wilson, RZA, Questlove, Quincy Jones and countless others.