For the launch of Jason Richardson’s Ernie Ball Music Man Cutlass-7 Artist Series guitar, we developed a print, digital, and film campaign that conveyed Jason’s aesthetic and highlighted his incredible playing. The photo campaign was shot in Virginia by the incredible Jason Saffer with the companion film captured in South Los Angeles at the location built for Chris Nolan’s Batman “Dark Knight.”

Produced in over 10 languages for global launch including Japanese, Chinese, German, French, Italian, Portuguese, Korean, and Spanish.

Role: Creative Director // Executive Vice President Global Marketing