Mind Haze is one of Firestone Walker’s most sought after IPAs in the country. When it came time to develop a new campaign for fall 2020 and early 2021, I reached out to the wildly creative Mark and Gina at Hey Beautiful Jerk to help us bring our mind-altering concept to life. In the first of many, this is “Let Your Mind Wander”.

Creative Director: Me

Agency: Hey Beautiful Jerk

Producer: Nathan Sheetz