I looooooooove Aaron Draplin’s work. So when the time came to collaborate with an artist on a campaign to celebrate the debut of Ernie Ball’s new brand effort “The Colors of Rock ‘N’ Roll, Aaron was my first and only call.

Working closely with Aaron, we developed a series of assets that would span print, digital, OOH, packaging, in-store, content, and film. The goal of the campaign was to showcase Ernie Ball’s iconic Slinky packaging and neon colors.

In addition to the creative assets, we produced a short film titled “The Art of Sound” in which we featured Aaron, his musical background, and the process of how he created the campaign. When then took his creative and team with French animator to make an animated short which was translated into more than 10 languages and marketed to global audiences.

Role: Executive Vice President Global Marketing // Creative Director // Producer